In the course of doing business over the last year or so, I have learned a lot of things. One is that just because you have a product, doesn't mean that people will buy it. That's where marketing comes in. Marketing is expensive.
My sister declared herself my Director of Marketing today. Hooray! (she's a go getter like me) I did not run this decision by my partner, she doesn't even ask how business is going. But I am happy that Shawna has joined my staff. I believe in her as much as she believes in me. And we both want to see Bubbly Creations succeed. Statistically, things look really good for Bubbly Creations, if you consider that I now have a Webmaster and a Director of Marketing. someday, I hope to be able to pay them! and me!
One of the orders of business for out phone conference this evening is the idea of how to better market my product. I will be seeing my friend who owns a floral shop tomorrow about placing my soap in his shop, but I agree with Shawna that we need more than that. And a way to stand out. My web site gets lots of hits, but not alot of sales.
We are considering whether to have sales reps, and I am researching accordingly. The following is what scares me about that possibility.
I have learned from previous experience that Multi Level Markeing is another way of saying, waste your money. I was reminded of this when I was approached by a Quixtar IBO last night. I couldn't afford to keep up with the demands of being a Quixtar IBO, or a Mary Kay Consultant, for that matter. I'm not saying bad things about either company, (well, maybe I'm a little negative towards Quixtar) but I don't like the idea of people trying so hard to make a living off of my product that they are willing to put themselves in debt.
I don't believe in Get Rich Quick, but I do believe in mutually benificial opportunities. No deceptive recruitment techniques. No expensive buisiness building materials.
So we will see how my Marketing Diretor and I are able to come up with a solution to take BC to the next level. This ought to be fun.